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"If I weren't doing green building right now, I'd have nothing," said Bart Rynish, owner of Barton Designs, a Wisconsin builder. "We're getting smarter buyers today, and if you're a builder who doesn't want to get smarter, they'll bypass you." In fact, green building expert Jerry Yudelson, as quoted at jetsongreen.com, predicts that green homes will soon dominate new home developments.
New Sales Angles
What better way to convince wary customers than to minimize the monthly costs of their new home? One homeowner built a 44 percent larger home with Thermocore panels, yet paid 61 percent less for heating and cooling every month--an annual savings of $1,380. Another family pays just $130 per month for all utility costs in their new Thermocore home, including heating, air conditioning, sewer, water, and cooking. Can your competition offer savings like that?
Visible Advantages
When Bart examined one of his homes in the early morning, he saw for himself the difference Thermocore walls make. "There was still condensation on the side of the house--but only at the studs along the window headers," he said. "The rest of the wall had no condensation because there was so little temperature change."
Bart used to build exclusively with insulating concrete forms (ICF), but for walls, "Thermocore panels are more cost-effective," he said. "The guys on the construction site love Thermocore panels. The openings are perfect; the windows fit in there so nice. We set the walls one day and the next day we build the interior walls. It saves us time."
By using innovative technology like Thermocore panels, Bart receives business referrals from around the state. "Our reputation is growing by building our homes so tight," he said.
Show prospects how your new homes save significant cash every month--and you won't have any competition!
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